While Twitter is doing well more than a year after its “coming out” at South by Southwest 2007, it is not a mainstream tool. Most of the praises given to it consists of “preaching to the choir” since most of the people who write about it are in the same demographic as most Twitter users: tech enthusiasts. If you ask an average person in the streets of any major city around the world what they think about Twitter, I am sure the overwhelming response would be, “huh?”.
This is a shame, because Twitter is a great learning tool. Due to the nature of Twitter itself and the manner in which third parties have used its API, there are three ways to learn a great deal about any subject by using Twitter.
1. The Wisdom of the Crowds
The learning potential of Twitter is directly proportional to the number of people you follow. This goes against what many Twitter users (Jason Calacanis comes to mind) seek to do: gain as many followers as possible. Instead of trying to horde followers, I suggest following as many people as you can (to be honest, Jason does follow a huge number of people). As you follow more people, you will inevitably see who they interact with via the use of the “@” symbol in their tweets. For example, the following Tweet came across my Twitter stream a few minutes ago:
Mickipedia: @boboroshi I went to HS in VA beach. going home to deal with some family stuff.
Obviously, I follow Mickipedia since the update appeared in my stream, but I don’t follow boboroshi. I use Google Talk to receive updates from my Twitter feed (all I had to do was add twitter@twitter.com as a Google Talk contact). This allows me to send commands to Twitter via Google Talk. You can also issue commands by using SMS to interact with Twitter. Since Mickipedia usually offers interesting updates, I assume that boboroshi probably does the same. In order to learn more about boboroshi, I send the following command to Twitter via Google Talk:
whois boboroshi
The whois command simply asks Twitter to send profile information about a user. By doing so, I get this response from Twitter:
John Athayde, since Mar 2007.
bio: www.boboroshi.com/about
location: Washington, DC
web: http://www.boboroshi.com
So, I know that boboroshi’s real name is John Athayde. Clicking the links in his profile shows me that he and I share the same interests so I type the following command into Google Talk:
follow boboroshi
Follow is another command that is used to tell Twitter that I want to receive updates from a user. Twitter responded with the following:
You’ll receive a message every time boboroshi updates. To silence, send ‘off boboroshi’. For more commands, send ‘help’.
So, I have expanded my Twitter network simply by adding a person who follows someone I follow. Since I tend to use the whois command to find people who have interests similar to mine, my Twitter feed tends to contain a lot of technology related updates. As the people I follow post thoughts and URL links, I receive information that I often would not encounter.
2. The Track Command
Getting updates by following a lot of people does have a drawback. I often get a lot of random information that does not center around one topic. However, what if I want to know if someone tweets (i.e., posts a message on Twitter) about a certain topic? Instead of waiting for someone I follow to tweet about a topic, Twitter offers the track command.
Let’s say that I want to learn what people on Twitter are saying about the Democratic presidential candidates. Using Google Talk, I can enter this command into Google Talk:
track barack obama
Twitter responds with:
You’ll now receive updates matching ‘barack obama’. To stop, send ‘untrack barack obama’.
Since I have a track on Barack Obama, I received this update from ryanbrenizer (who I do not follow).
(ryanbrenizer): loves Barack Obama giving Gob’s “COME ON!” as a political line.
As you can see, Twitter lets me know that this is a tweet resulting from the track command by putting the name of the user in pararenthesis. By using the whois command, I can determine if I want to add ryanbrenizer to the list of people I follow (in line with point #1).
Of course, I can also put a track on “hilary clinton” to keep up with what is being said about her.
If I ever forget what I’m tracking, I can enter this command into Google Talk:
tracks
And Twitter will send the following:
You are tracking: “veronica belmont”, “tom merritt”, “molly wood”, “neha tiwari”, “kevin rose”, “anjuan”, “amber macarthur”, “vonage”, “barack obama”, “hilary clinton”.
Yes, you can see that I keep up with my favorite Internet personalities as well as a vanity search and a few other terms.
If I get tired of receiving updates on a particular term, I can stop tracking it. So, if I no longer want to keep up with what the Twitterverse is saying about Kevin Rose, I can type the following:
untrack kevin rose
And Twitter will send this response:
You’ll no longer receive updates that match ‘kevin rose’.
By using the track command, I can receive targeted updates about the subjects in which I am most interested.
3. Third Party Websites
Twitter’s publication of their API means that websites and applications can use Twitter to expand its capabilities. There are several web sites that do this in innovative ways, but I want to focus on two: Quotably and Tweetscan
Quotably provides a way to view the conversations of a particular Twitter user. For example, if I wanted to see what Dave Winer has been discussing on Twitter, I can go to quotably.com and enter his Twitter username:

After clicking the “Follow” button, I get a list of not only the conversations that Dave started but also those in which he participated via replies.

Tweetscan is similar to the Twitter track command. However, instead of having to wait for someone to tweet about a subject, I can use Tweetscan to immediately receive a list of tweets about a topic. So, let’s say I wanted to use my earlier example of seeing what Twitter is saying about Barack Obama. I can enter this search term into Tweetscan.

Clicking the Search buttons results in the following:

So, in many ways, Tweetscan is like Google for Twitter.
Conclusion
By following large numbers of people based on their interests, making use of the built in track command, and using third party tools like Quotably.com and Tweetscan.com, Twitter becomes a powerful tool for learning about any topic. I think that this functionality is what will help it become a mainstream success.
Filed under: Technology, quotably, track, tweetscan, twitter |